Morita has charged itself with the mission of realizing the welfare of society
through the constant supply of paramount products and services that help
people to pursue spiritually rich lifestyles, where they are able to live
happily in good health.

We pride ourselves on the fact that we underpin the integrated development
of dentistry ahead of the times, out of our sincere wish to help everyone
keep radiant smiles that only a healthy lifestyle and outstanding oral care
can bring about. Throughout our diligent efforts,we haveensured that top priority
has always been placed on respect for individuals.

These are the passions that drive us here at Morita.

Mission Statement
We strive to realize the welfare of society through the constant supply of paramount products and services that
help people to pursue spiritually rich lifestyles, where they are able to live happily in good health.
Values
  • Production and marketing of quality goods
  • A positive attitude and sense of responsibility toward our work
  • Making profit for the future
  • Integrity and a spirit of dedication
  • Continuous Research & Development (R&D) efforts
  • Cultivating a well-rounded sense of humanity
Philosophy

The Four Great Obligations

We all are greatly indebted to "nature", "nation", "family", and "life". This is the word from our founder Junichi Morita, who believed that sincere business practices result from a sense of gratitude and an awareness of our obligations toward partners, and this sprit has shaped Morita's Corporate Philosophy from the company foundation. In any age of history, all living lives are indebted to something or someone throughout their process of evolution. A belief in the Four Great Obligations; "nature", "nation", "family", and "life" has been inherited to become "DNA" of Morita.


The idea of "indebtedness" (obligation) has its roots in the sense of gratitude that arises when a favor is given, and that favor is acknowledged and appreciated by the receiver. Any attempts to contribute services to society are meaningless if sufficient regard is not given to "obligations to the people, to every human being in this world" - this belief has always been at the very heart of Morita's business. We here at Morita set about our business each day with this founding philosophy and attitude toward business sublimated in the color of the Tartarian aster flower (grayish purple blue) as represented in our logo.

Founder Junichi Morita

Serving as the communication mark of the Morita Group, the three standing ovals symbolize Moritaユs corporate concept of supporting "health" through "technology" and "information." The hue of grayish purple blue used for the mark is the same as the color officially adopted by the American Dental Association (ADA) in 1896.